Aakash Thumaty//12 min readSelling tokens is selling seat licenses with better marketing. The value in enterprise AI will accrue to the layer closest to the customer's outcome.
This is an extension of a strategy memo I wrote at Salesforce in 2020 about value-aligned business models and the incumbency trap. The same dynamics are about to define who wins the AI era — and the implications are arguably even more consequential.
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